Monthly Archives: February 2011

Have it your way!

Personalization is a huge trend across all industries. The idea of bringing the extra element of choice to the consumer is paramount to keeping interest high. What else can we do to make buying an individual and personal experience? Continue reading

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Power to the People!

When thinking “adjustable beds”, is a hospital bed the first thing that comes to mind? Adjustable beds, or power foundations, are another bedding offering that can help improve sleep, and therefore, life. Continue reading

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The Sex Factor

After seeing Sealy’s “After Glow” Super Bowl commercial, it’s time to reflect on how “the sex factor” is used to push ads and how, in this case, they are successful. Continue reading

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Sex, Social Media, and Technology

After traveling to Las Vegas to attend this year’s Winter Market, I saw a lot of great new products and ideas. Here are several of the ones that stuck out most in my mind. Continue reading

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