Monthly Archives: August 2011

Trust Me

Does consistently being a low-price leader have its advantages? Walmart is continuously a powerhouse through a combination of marketing and trust. Continue reading

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The Unconscious Incompetent

Are we making sure to get the right information for our new products? Spending the extra time to find out what the consumer wants will benefit more in the long-run. Continue reading

Attitude vs. Altitude

Are you reaching your highest altitude? What role is your attitude playing in your overall business success? Continue reading

Do They WANT It?

What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress? Continue reading

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The Power of Words

What are your words saying? What we say has a powerful effect on perceptions, intelligence and relationships. Make sure your words are making an impact. Continue reading