Monthly Archives: January 2012

The King’s Fruit is Rotting (and other business lessons)

Are we missing out on reaping the benefits of low-hanging fruit? How can we take the initiative and build upon our successes? Continue reading

What happens in bed(ding) in Vegas

The first market of the year is upon us. With bedding companies using words like “change,” “transformation,” and “monumental” to describe this year’s offerings, there is a lot to expect. Continue reading

The Term HYBRID Can Transform Bedding Sales

“Hybrid” conveys a best-of-multiple-worlds scenario across all industries. How can the use of this term help mattress and bedding development and sales? Continue reading

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Serta’s New Product Line is iTastic

Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it? Continue reading

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Committing, Quitting, and Killing the Word CAN’T: Winning in 2012

It’s 2012. A new year means resolutions, but how can we transform self-improvement techniques to industry-improvement techniques? Continue reading

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