Monthly Archives: February 2012

Finding the “Herbal Essences” of the Mattress Industry

When people think of buying mattresses, they are usually stressed and worried. How can we turn this worry into elation? Continue reading

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A Secret Weapon for Increasing Bedding Sales

Are we missing out on opportunities to sell mattresses outside of the typical store environment? Continue reading

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The Most Intimate Valentine’s Day Gift Money Can Buy

Flowers, cards, candy…a new mattress? A new mattress is the most intimate gift to give for Valentine’s Day, and not for the reason you expect. Continue reading

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Is the Tempur-Pedic brand enough?

Is the Tempur-Pedic brand enough to sustain success in the changing world of bedding? Continue reading

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Serta’s Cheap-Ass Plan to Hijack the Buzz

Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz? Continue reading

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