Monthly Archives: March 2012

How Cells Can Boost Sales

Posted on March 27, 2012 by Q

In a past blog post, I wrote about the importance of catching people in the different phases of the shopping experience. It isn’t enough to make a good product, have a great website, strong point of sale materials, and an informative sales training program for the RSA. Continue reading →

What ISPA Can Learn From the NCAA Tournament

Posted on March 20, 2012 by Q

The ISPA EXPO 2012 is in the books, and what an event it was. I was able to talk to people from all over the world about their business and what was going on in their countries to drive sales. The lesson there is that even though we have had it tough in the U.S., there are other markets that are much worse off than we are. Continue reading →

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At the Heart of the Mattress

Posted on March 13, 2012 by Q

When a consumer is buying a mattress, it should deliver the ultimate in comfort, the maximum amount of support, the least motion transfer, the best thermal regulation, and the appropriate durability that will last 10 years or more. How do we deliver those things? Great components, that’s how. Continue reading →

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3 Reasons to Believe in a BIG 2012

Posted on March 6, 2012 by Q

We are coming out of what I would call one of the most exciting markets ever for the mattress industry. Many of the bedding producers out there brought new product lines to market, fresh new marketing ideas, and the attitude that they were going to make something happen this year. Continue reading →

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