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Monthly Archives: April 2012
Understanding the Woman Who Wants a Mattress
In my house, my wife is the boss of just about everything, but she is NOT THE BOSS OF ME…(yeah right). She keeps the checkbook, manages the social calendar, keeps track of the kids’ activities, and makes almost all the … Continue reading
Is it Risky? A Hip Hop Video About Hybrids
The new music video we are producing is called “Get Hybrid” and our team just got back from production in Chicago. We are working with Second City Communications, the business arm of the famous improv comedy house. I feel lucky that … Continue reading
Don’t Wind Up Homeless, Buy a New Mattress
The month of May is Better Sleep Month. That means you are getting your marketing plans in place and preparing to SCREAM to the rooftops about our industry’s moment of truth. What? You’re not prepared? I understand, believe me. Continue reading
Simple Business Lessons from the Brilliance of March Madness
As the pageantry of another college basketball season came to an end and my team, the Kansas Jayhawks, lost the title, I realized something: Fans love March Madness. Continue reading