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Author Archives: Q
How Changing a Line-up Impacts the RSA
The following is a guest post by David Fisher Before we start, I’d like to preface these remarks with the understanding that the comments are not an expert’s opinion but rather observations from someone with many years of retail experience. … Continue reading
Marketing Experts Wonder Why Industry Avoids Sex
Imagine this: A couple walks into your store and they’re looking around for a new mattress. The guy is clearly irritated because he would rather be home watching the game but the little lady insisted they shop for a new … Continue reading
Are We Falling Short?
Whenever I am asked what my biggest fear is, my answer is always the same: I am afraid that I will not live up to my full potential. There is no doubt we are all blessed with a different set … Continue reading
A Public Service Announcement: Sex is Relevant to the Mattress Industry
If I told you there’s a way to make your product more emotionally appealing, which ultimately makes it easier to sell, would you want to know more? And what if I told you there’s a simple way to make a … Continue reading
Interview with a Sleep Geek Community Manager
The following is a guest post by Ashley Hawse and Lauren Zimmerman When you think of marketing in the mattress industry, you might be tempted to take a snooze. At least that is what I thought when I first entered … Continue reading