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Author Archives: Q
The Opposite of Sex is Sleep
This following is a guest post by Mark Kinsley. The opposite of sex is sleep. Think about it. People work hard at getting good sex, but are lazy about getting good sleep. People feel they must create good sex, but think good sleep should … Continue reading
Posted in mattresses, product development
Tagged bedding, bedding industry, beds, consumer, consumers, customer, customers, mattress, mattresses, product development, sleep
2 Comments
Innerspring Beds Lead the Market. Still.
It’s no secret that memory foam products are on a growth track. This is actually great for the entire industry (yes, even for us innerspring guys). But my question is, Do you really think foam alone makes a better sleep … Continue reading
Posted in marketing, mattresses
Tagged advertising, bedding, beds, consumers, marketing, mattress, mattresses, product development, sales, sealy, serta, simmons, sleep, tempur pedic
2 Comments
The Low Point of High Point Market
After attending High Point Furniture Market, I am not sure what to think. I have been going to that market for ages, but about six years ago I stopped because Las Vegas opened up and all of the bedding people … Continue reading
Posted in furniture, mattresses
Tagged bedding, bedding industry, business, furniture, mattress, mattresses, opportunity, sales
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Understanding the Woman Who Wants a Mattress
In my house, my wife is the boss of just about everything, but she is NOT THE BOSS OF ME…(yeah right). She keeps the checkbook, manages the social calendar, keeps track of the kids’ activities, and makes almost all the … Continue reading
Posted in marketing, mattresses
Tagged bedding, bedding industry, consumer, consumers, customers, marketing, mattress, mattresses, women
1 Comment
Is it Risky? A Hip Hop Video About Hybrids
The new music video we are producing is called “Get Hybrid” and our team just got back from production in Chicago. We are working with Second City Communications, the business arm of the famous improv comedy house. I feel lucky that … Continue reading
Posted in creativity, marketing
Tagged bedding, bedding industry, business, hybrids, innovation, leadership, marketing, mattresses
1 Comment
Don’t Wind Up Homeless, Buy a New Mattress
The month of May is Better Sleep Month. That means you are getting your marketing plans in place and preparing to SCREAM to the rooftops about our industry’s moment of truth. What? You’re not prepared? I understand, believe me. Continue reading
Posted in marketing
Tagged better sleep, better sleep council, better sleep month, BSC, campaign, health, marketing, sleep, wellness
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Simple Business Lessons from the Brilliance of March Madness
As the pageantry of another college basketball season came to an end and my team, the Kansas Jayhawks, lost the title, I realized something: Fans love March Madness. Continue reading
Posted in marketing
Tagged basketball, business, consumers, elevator speech, kansas, kentucky, march madness, pitch, sales, simple
2 Comments
How Cells Can Boost Sales
In a past blog post, I wrote about the importance of catching people in the different phases of the shopping experience. It isn’t enough to make a good product, have a great website, strong point of sale materials, and an informative sales training program for the RSA. Continue reading
Posted in marketing
Tagged access, app, application, apps, consumer, deals, marketing, mobile, sales, smartphones
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What ISPA Can Learn From the NCAA Tournament
The ISPA EXPO 2012 is in the books, and what an event it was. I was able to talk to people from all over the world about their business and what was going on in their countries to drive sales. The lesson there is that even though we have had it tough in the U.S., there are other markets that are much worse off than we are. Continue reading
Posted in marketing
Tagged basketball, bedding, consumers, customers, ISPA, ispa 2012, ispa expo, march madness, marketing, mattress, ncaa, sales, trends
9 Comments
At the Heart of the Mattress
When a consumer is buying a mattress, it should deliver the ultimate in comfort, the maximum amount of support, the least motion transfer, the best thermal regulation, and the appropriate durability that will last 10 years or more. How do we deliver those things? Great components, that’s how. Continue reading
Posted in marketing, mattresses
Tagged bedding, component, components, consumer, customers, indianapolis, industry, ISPA, leggett, leggett and platt, mattress, sales
2 Comments