Category Archives: creativity

Have Fun Like 1983 North Carolina State and Never Lose

The following is a guest post by Mark Kinsley Have you seen ESPN’s “30 for 30” documentaries? There’s a great episode about coach Jimmy Valvano and the 1983 North Carolina State national championship team. For me, there’s one moment in … Continue reading

What To Do When Your Company Isn’t Apple or Amazon

The following is a guest post by Mark Kinsley Have you ever read an inspiring article where the author references Apple or Amazon as an example of how to be amazing? Our modern business culture is hyper-focused on big-name trailblazers. … Continue reading

How To Capture Attention

The following is a guest post by Mark Kinsley To capture attention you have to replace the thought inside a person’s brain with something more interesting. And if you want to retain attention you have to continue surprising the part … Continue reading

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Where’s the Next BIG Idea for Foundations?

“Why yes, Mrs. Jones, the box spring is very important. The foundation of your mattress is similar to the foundation of your house; they are both critical to the durability of what they support.” That is what we used to … Continue reading


Sleep Geek 3.0 Has Me Fired Up

You read that headline correctly – I am FIRED UP today because we launched Sleep Geek 3.0. For those of you that don’t know, more than two years ago we created a community called Sleep Geek, purpose-built for retail sales … Continue reading