Category Archives: creativity

Elephants and Applying the 22 Immutable Laws

This is a guest post by Mark Kinsley First, I’ll address the elephant in the room. The answer is, “No, Mark Quinn and I do not have a secret bet to see who can launch the most offbeat marketing campaign … Continue reading

The Law’s of Singularity and Unpredictability

The 16th law of the 22 Immutable Laws of Marketing says, “In each situation, only one move will produce substantial results.” I am going to disagree on this one but I understand where they are coming from. Skilled companies can work … Continue reading

The Law Of The Opposite

I wasn’t much on “follow the leader” when I was a kid, and for those of you that know me, that probably comes as no surprise. Not that the other kids didn’t have good ideas or take good paths, I … Continue reading

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It’s Time to Journey Better

Remember the days you went to the store and bought razors that cost so much you had to almost line item list them in the family budget? Not anymore thanks to Dollar Shave Club! Guys, remember when your underwear used … Continue reading

The Story Behind The Story

About two years ago in Telford, England, I gave a keynote speech at the National Bedding Federation’s gala awards dinner. A guy by the name of Simon Spinks was sitting in the audience and he approached me later to tell … Continue reading

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