Category Archives: creativity

Story of the Scullery Maid (re-tell this to somebody)

The following is a guest post by Mark Kinsley (the other half of Dos Marcos) In a moment we’ll get to the story of the scullery maid. First I want to talk about kids. During a career day panel, I … Continue reading

Technology Can Drive Sales

Hello everybody. I am in Las Vegas attending market, so when I come back next week, I will have plenty to report. In the meantime, please check out this article that I wrote for ClickZ about augmented reality. We saw some great … Continue reading

Casper Wants to Kill

The following is a guest post by Mark Kinsley. Casper was a friendly ghost. In the mattress industry, Casper is the brand that wants to kill. They want to kill the bad experience. Murder the margins. Bury the slimy sales guy. Cut out … Continue reading

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Have Fun Like 1983 North Carolina State and Never Lose

The following is a guest post by Mark Kinsley Have you seen ESPN’s “30 for 30” documentaries? There’s a great episode about coach Jimmy Valvano and the 1983 North Carolina State national championship team. For me, there’s one moment in … Continue reading

What To Do When Your Company Isn’t Apple or Amazon

The following is a guest post by Mark Kinsley Have you ever read an inspiring article where the author references Apple or Amazon as an example of how to be amazing? Our modern business culture is hyper-focused on big-name trailblazers. … Continue reading