Category Archives: creativity

Bold Predictions And My 2017 Challenge To You

Mark Kinsley and I just recorded another podcast for sleep-geek.com┬áthat should publish in a few weeks, and in it we make some bold predictions for 2017. Making predictions is really pretty stupid when you think about it because there is … Continue reading

Is Your Marketing Edgy Enough?

If you have read this blog for very long you know I am a big believer in a strong business strategy being the foundation for any business that wants to succeed. I also believe that if you are not stretching … Continue reading

Elephants and Applying the 22 Immutable Laws

This is a guest post by Mark Kinsley First, I’ll address the elephant in the room. The answer is, “No, Mark Quinn and I do not have a secret bet to see who can launch the most offbeat marketing campaign … Continue reading

The Law’s of Singularity and Unpredictability

The 16th law of the 22 Immutable Laws of Marketing┬ásays, “In each situation, only one move will produce substantial results.” I am going to disagree on this one but I understand where they are coming from. Skilled companies can work … Continue reading

The Law Of The Opposite

I wasn’t much on “follow the leader” when I was a kid, and for those of you that know me, that probably comes as no surprise. Not that the other kids didn’t have good ideas or take good paths, I … Continue reading

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