Category Archives: furniture

The Law Of Division And Perspective

This week I am going to cover two laws in one post. The 10th law from the 22 Immutable Laws of Marketing is the Law of Division. It says that over time a category will divide and become two or more … Continue reading

The Law Of Duality

“In the long term, every market becomes a two horse race.” Really? I don’t think so. Especially in the mattress industry! Law #8 in the 22 Immutable Laws of Marketing is the Law of Duality which basically says if you … Continue reading

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What Is Your Credibility Worth?

If you are a marketing person, you often get accused of being full of “IT” and by “IT” I mean the organic substance that is going to help your flowers grow this spring. I don’t blame the critics really because … Continue reading

What Business Are You In?

One of my favorite people to read in the marketing space is Seth Godin. This guy is brilliant and is able to say what he wants to say in a very concise way so I am going to do my best … Continue reading

What Would Your Super Bowl Ad Look Like?

Every year most of us gather at the neighbors house, bring our favorite 7 layer dip, order up some wings, open a cold beer and watch the Super Bowl. This year we got to see an incredible game with a … Continue reading

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