Category Archives: furniture

The Law Of Resources

Before I get started I guess I should tell you that I have decided to continue writing this blog. As soon as I posted that I was no longer going to write Q’s Views I had a few friends reach … Continue reading

The Law’s Of Hype And Acceleration

In the book The 22 Immutable Law’s Of Marketing law #20 is The Law of Hype and it says, “The situation is often the opposite of the way it appears in the press.”  Most of us have had the experience … Continue reading

The Law Of Division And Perspective

This week I am going to cover two laws in one post. The 10th law from the 22 Immutable Laws of Marketing is the Law of Division. It says that over time a category will divide and become two or more … Continue reading

The Law Of Duality

“In the long term, every market becomes a two horse race.” Really? I don’t think so. Especially in the mattress industry! Law #8 in the 22 Immutable Laws of Marketing is the Law of Duality which basically says if you … Continue reading

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What Is Your Credibility Worth?

If you are a marketing person, you often get accused of being full of “IT” and by “IT” I mean the organic substance that is going to help your flowers grow this spring. I don’t blame the critics really because … Continue reading