Category Archives: Management

The Law’s of Singularity and Unpredictability

The 16th law of the 22 Immutable Laws of Marketing says, “In each situation, only one move will produce substantial results.” I am going to disagree on this one but I understand where they are coming from. Skilled companies can work … Continue reading

The Law Of Division And Perspective

This week I am going to cover two laws in one post. The 10th law from the 22 Immutable Laws of Marketing is the Law of Division. It says that over time a category will divide and become two or more … Continue reading

The Law Of The Opposite

I wasn’t much on “follow the leader” when I was a kid, and for those of you that know me, that probably comes as no surprise. Not that the other kids didn’t have good ideas or take good paths, I … Continue reading

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The Law Of Duality

“In the long term, every market becomes a two horse race.” Really? I don’t think so. Especially in the mattress industry! Law #8 in the 22 Immutable Laws of Marketing is the Law of Duality which basically says if you … Continue reading

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Why Do Leaders Crush Followers?

My 10-year-old son, Nick, had a big class presentation last week where he was to get up and deliver a weather report using the map on his classroom wall. The poor kid’s a lot like his father, so he wanted … Continue reading