Category Archives: marketing

Profit Pressure Equals Downsizing

The latest round of axe swinging is complete and this time it is the Serta/Simmons Bedding (SSB), work force that are the victims. My understanding is that close to 100 employees were given their notice as the executive team tries … Continue reading

What Is Driving Our Industry?

I read the Mattress Industry Executives Linked In post by Barrie Brown as it related to Tempur Sealy a little over a week ago and thought that Barrie raised some good questions and made some good points. (If you are … Continue reading

Baseball, Basketball and Beds

My daughter’s softball team the Battitudes finished top 15 in the country in 2015 so that group is pretty competitive. Our training facility closed down last year so we were really at a loss as to what we were going … Continue reading

When Price Rules The Day

Dave Perry, Executive Bedding Editor for Furniture Today wrote a good article in their September 14th edition. It was titled “Lowball Labor Day Prices Suggest Sleep Is Cheap”, and in it Dave points out all of the screaming deals that … Continue reading

Elephants and Applying the 22 Immutable Laws

This is a guest post by Mark Kinsley First, I’ll address the elephant in the room. The answer is, “No, Mark Quinn and I do not have a secret bet to see who can launch the most offbeat marketing campaign … Continue reading