Category Archives: marketing

Knock It Down

My son Nick is 12 so I have released my yard service from their duties so that he can experience the joy of mowing a lawn. I bought him a brand new electric push mower that is very light weight, but … Continue reading

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What Do You Sell?

A quick query on google trends tells us that sleep is continuing to show growth as a subject of interest. This chart shows what has happened to “sleep” as a search since April of 2012 and there is a steady … Continue reading

Casa Capo

Today’s BONUS: Kinsley and I are back at it on our podcast Dos Marcos talking about the break-up with Mattress Firm and Tempur-Sealy. What are the downsides/upsides for both, and what comes next?  We also talk about Bob Sherman and … Continue reading

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Are Your Profits Sustainable?

I have been really thinking hard about where the industry is right now and the foam category has me a little perplexed. It is sort of funny if you think about it because not too long ago, the industry had … Continue reading

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Bold Predictions And My 2017 Challenge To You

Mark Kinsley and I just recorded another podcast for sleep-geek.com that should publish in a few weeks, and in it we make some bold predictions for 2017. Making predictions is really pretty stupid when you think about it because there is … Continue reading