Category Archives: marketing

Give IT To Get IT

  Before we get started I want to share a recent interview I did with Doug Stewart for his blog Furnishing Results. Doug asked me to talk about a failure in my career so I shared one of many. I … Continue reading

The Law Of Division And Perspective

This week I am going to cover two laws in one post. The 10th law from the 22 Immutable Laws of Marketing is the Law of Division. It says that over time a category will divide and become two or more … Continue reading

The Law Of The Opposite

I wasn’t much on “follow the leader” when I was a kid, and for those of you that know me, that probably comes as no surprise. Not that the other kids didn’t have good ideas or take good paths, I … Continue reading

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The Law Of Duality

“In the long term, every market becomes a two horse race.” Really? I don’t think so. Especially in the mattress industry! Law #8 in the 22 Immutable Laws of Marketing is the Law of Duality which basically says if you … Continue reading

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The Law of Exclusivity

First off I want to thank my friends Pete Primeau and Doug Stewart for interviewing me for their podcast on the Primeau Furniture Sales blog/podcast. It was a lot of fun to do and it game me a chance to … Continue reading