Category Archives: marketing

Brand Blur

My first job in the mattress industry was with Sealy/Stearns and Foster. Back then they taught us how to leverage the Sealy brand to gain floor space and improve market share. To do this, they armed us with a notebook … Continue reading

How Much Do You Value Your Bed?

Do you think that people in the United States value their mattress? I mean do they REALLY appreciate the bed they sleep on? Remember that this is the place they go to rest and restore themselves, spend time with their … Continue reading

Homeless and Happy

I have been working with Watered Gardens here in Joplin for the past several years. Watered Gardens is a homeless shelter that provides a roof and food for people in need, which is not all that uncommon in most communities, … Continue reading

Blind Faith

When I was first approached about leaving Leggett and Platt my initial reaction to that conversation was intrigue, followed by skepticism, followed by excitement. Like any big decision we make we have to consider what is on the table and … Continue reading

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Why Do Leaders Crush Followers?

My 10-year-old son, Nick, had a big class presentation last week where he was to get up and deliver a weather report using the map on his classroom wall. The poor kid’s a lot like his father, so he wanted … Continue reading