Category Archives: marketing

Hybrids Deliver

The whole idea behind pushing the hybrid category was to give the industry a different way to talk about quality innerspring mattresses that was easy to understand and would help the retailers sell more expensive beds. Well… it appears to … Continue reading

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A Whale Of A Problem

Hello from the Cayman Islands. I took the family away for the week to enjoy some time together and recharge the battery. I always feel a little guilty leaving work when so much is going on but we all know … Continue reading

Knock It Down

My son Nick is 12 so I have released my yard service from their duties so that he can experience the joy of mowing a lawn. I bought him a brand new electric push mower that is very light¬†weight, but … Continue reading

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What Do You Sell?

A quick query on google trends tells us that sleep is continuing to show growth as a subject of interest. This chart shows what has happened to “sleep” as a search since April of 2012 and there is a steady … Continue reading

Casa Capo

Today’s BONUS: Kinsley and I are back at it on our podcast Dos Marcos talking about the break-up with Mattress Firm and Tempur-Sealy. What are the downsides/upsides for both, and what comes next? ¬†We also talk about Bob Sherman and … Continue reading

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