Category Archives: marketing

Why Should You Care About Personal Brand?

You wake up every day, hopefully take a shower, and then head into your closet to select your uniform. Do you select pants that are two inches too short? NO, unless of course you are dressing up as a Sleep … Continue reading

Tempur-Pedic Hits a HOLE-IN-ONE

Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen … Continue reading

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Shorten the Cycle, Stop the Madness

I think most people in our industry accept that consumers shop for a new mattress roughly every 10 years. So much conversation surrounds that statistic and how we can drive consumers into the market more frequently. And where does that conversation almost always go? … Continue reading

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Give Them What They Want

“You can have any color you like, as long as it’s black.” – Henry Ford That quote always cracks me up. I suppose it is because I could never imagine anyone actually thinking that way or speaking that way to … Continue reading

Serta Getting Comfortable with New Ad Campaign

Marketing ain’t easy, I’m just sayin’. Seriously give this some thought: To oversimplify it, you have to take the product you are trying to sell, determine what makes it better than what everyone else has, find the right audience, and … Continue reading