Category Archives: marketing

Elephants and Applying the 22 Immutable Laws

This is a guest post by Mark Kinsley First, I’ll address the elephant in the room. The answer is, “No, Mark Quinn and I do not have a secret bet to see who can launch the most offbeat marketing campaign … Continue reading

The Law Of Resources

Before I get started I guess I should tell you that I have decided to continue writing this blog. As soon as I posted that I was no longer going to write Q’s Views I had a few friends reach … Continue reading

The Law’s Of Hype And Acceleration

In the book The 22 Immutable Law’s Of Marketing law #20 is The Law of Hype and it says, “The situation is often the opposite of the way it appears in the press.”  Most of us have had the experience … Continue reading

The Law’s of Singularity and Unpredictability

The 16th law of the 22 Immutable Laws of Marketing says, “In each situation, only one move will produce substantial results.” I am going to disagree on this one but I understand where they are coming from. Skilled companies can work … Continue reading

Give IT To Get IT

  Before we get started I want to share a recent interview I did with Doug Stewart for his blog Furnishing Results. Doug asked me to talk about a failure in my career so I shared one of many. I … Continue reading

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