Category Archives: mattresses

Can You Feel The Shift?

Can You Feel The Shift?  When I started in this industry as a manufacturing rep I was told how important the brand was. We were given studies that demonstrated the consumer awareness of our brand and then we were taught … Continue reading

When Price Rules The Day

Dave Perry, Executive Bedding Editor for Furniture Today wrote a good article in their September 14th edition. It was titled “Lowball Labor Day Prices Suggest Sleep Is Cheap”, and in it Dave points out all of the screaming deals that … Continue reading

Elephants and Applying the 22 Immutable Laws

This is a guest post by Mark Kinsley First, I’ll address the elephant in the room. The answer is, “No, Mark Quinn and I do not have a secret bet to see who can launch the most offbeat marketing campaign … Continue reading

The Law Of Resources

Before I get started I guess I should tell you that I have decided to continue writing this blog. As soon as I posted that I was no longer going to write Q’s Views I had a few friends reach … Continue reading

The Law’s Of Hype And Acceleration

In the book The 22 Immutable Law’s Of Marketing law #20 is The Law of Hype and it says, “The situation is often the opposite of the way it appears in the press.”  Most of us have had the experience … Continue reading