Category Archives: mattresses

What Is Your Credibility Worth?

If you are a marketing person, you often get accused of being full of “IT” and by “IT” I mean the organic substance that is going to help your flowers grow this spring. I don’t blame the critics really because … Continue reading

What Business Are You In?

One of my favorite people to read in the marketing space is Seth Godin. This guy is brilliant and is able to say what he wants to say in a very concise way so I am going to do my best … Continue reading

No Consumer Left Behind

Remember when you were in elementary school and the policeman came in for assembly and spoke to you about safety, which was always followed by the fireman wearing the Smokey the Bear t-shirt, who was followed by the local doctor … Continue reading

What Would Your Super Bowl Ad Look Like?

Every year most of us gather at the neighbors house, bring our favorite 7 layer dip, order up some wings, open a cold beer and watch the Super Bowl. This year we got to see an incredible game with a … Continue reading

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The Story Behind The Story

About two years ago in Telford, England, I gave a keynote speech at the National Bedding Federation’s gala awards dinner. A guy by the name of Simon Spinks was sitting in the audience and he approached me later to tell … Continue reading

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