Category Archives: mattresses
Are We Falling Short?
Whenever I am asked what my biggest fear is, my answer is always the same: I am afraid that I will not live up to my full potential. There is no doubt we are all blessed with a different set … Continue reading
A Public Service Announcement: Sex is Relevant to the Mattress Industry
If I told you there’s a way to make your product more emotionally appealing, which ultimately makes it easier to sell, would you want to know more? And what if I told you there’s a simple way to make a … Continue reading
Interview with a Sleep Geek Community Manager
The following is a guest post by Ashley Hawse and Lauren Zimmerman When you think of marketing in the mattress industry, you might be tempted to take a snooze. At least that is what I thought when I first entered … Continue reading
Too Much of a Good Thing Can Be a Pointless Thing
Reading this article about big data from one of my favorite marketing publications got me fired me up. I began to think about all of the hours I have wasted in meetings pouring over reports that ultimately didn’t matter. Don’t … Continue reading
Let’s Get Emotional
Remember your first blankie and how much you loved that thing? My kids both grew up with blankies and had a very hard time when we told them they could no longer take them everywhere. When I was young, my … Continue reading
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