Category Archives: mattresses

Give IT To Get IT

  Before we get started I want to share a recent interview I did with Doug Stewart for his blog Furnishing Results. Doug asked me to talk about a failure in my career so I shared one of many. I … Continue reading

The Law Of Division And Perspective

This week I am going to cover two laws in one post. The 10th law from the 22 Immutable Laws of Marketing is the Law of Division. It says that over time a category will divide and become two or more … Continue reading

The Law Of The Opposite

I wasn’t much on “follow the leader” when I was a kid, and for those of you that know me, that probably comes as no surprise. Not that the other kids didn’t have good ideas or take good paths, I … Continue reading

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The Law Of Duality

“In the long term, every market becomes a two horse race.” Really? I don’t think so. Especially in the mattress industry! Law #8 in the 22 Immutable Laws of Marketing is the Law of Duality which basically says if you … Continue reading

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tgen Wins Big Thanks To Magowitz Foundation

I am going to take a brief timeout from the 22 Immutable Laws review to bring you this update from last week in Orlando Florida. First of all, Dave Perry and the staff at Furniture Today did a great job … Continue reading