Category Archives: mattress industry

No Consumer Left Behind

Remember when you were in elementary school and the policeman came in for assembly and spoke to you about safety, which was always followed by the fireman wearing the Smokey the Bear t-shirt, who was followed by the local doctor … Continue reading

What Would Your Super Bowl Ad Look Like?

Every year most of us gather at the neighbors house, bring our favorite 7 layer dip, order up some wings, open a cold beer and watch the Super Bowl. This year we got to see an incredible game with a … Continue reading

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The Story Behind The Story

About two years ago in Telford, England, I gave a keynote speech at the National Bedding Federation’s gala awards dinner. A guy by the name of Simon Spinks was sitting in the audience and he approached me later to tell … Continue reading

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Beat Down Your Fear

Like you, I am doing some self evaluation to figure out where I am going to spend my time trying to improve myself in 2015. In my case there are many things I want to work on, so it is … Continue reading

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Brand Blur

My first job in the mattress industry was with Sealy/Stearns and Foster. Back then they taught us how to leverage the Sealy brand to gain floor space and improve market share. To do this, they armed us with a notebook … Continue reading