Category Archives: mattress industry

Are We Falling Short?

Posted on May 6, 2013 by Q

Whenever I am asked what my biggest fear is, my answer is always the same: I am afraid that I will not live up to my full potential. There is no doubt we are all blessed with a different set … Continue reading →

A Public Service Announcement: Sex is Relevant to the Mattress Industry

Posted on April 30, 2013 by Q

If I told you there’s a way to make your product more emotionally appealing, which ultimately makes it easier to sell, would you want to know more? And what if I told you there’s a simple way to make a … Continue reading →

2 Comments

Interview with a Sleep Geek Community Manager

Posted on April 24, 2013 by Q

The following is a guest post by Ashley Hawse and Lauren Zimmerman When you think of marketing in the mattress industry, you might be tempted to take a snooze. At least that is what I thought when I first entered … Continue reading →

Too Much of a Good Thing Can Be a Pointless Thing

Posted on April 17, 2013 by Q

Reading this article about big data from one of my favorite marketing publications got me fired me up. I began to think about all of the hours I have wasted in meetings pouring over reports that ultimately didn’t matter. Don’t … Continue reading →

Don’t Miss the Biggest Month for Sleep

Posted on April 2, 2013 by Q

Okay everybody, it is April 2 and time to firm up your plans for Better Sleep Month. But before I get started, did you have anyone get you on April Fools’ Day? Check out these YouTube videos if you missed … Continue reading →