Category Archives: mattress industry

Tempur-Pedic Hits a HOLE-IN-ONE

Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen … Continue reading

Shorten the Cycle, Stop the Madness

I think most people in our industry accept that consumers shop for a new mattress roughly every 10 years. So much conversation surrounds that statistic and how we can drive consumers into the market more frequently. And where does that conversation almost always go? … Continue reading

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Serta/Simmons Announces Warranty Changes

In the latest turn of events, Furniture Today announced that Serta and Simmons are moving to 5-year/10-year warranties in 2015. This comes after an announcement last month that they were going to a three-tiered program that included a 15-year, 10-year … Continue reading

THE Mattress Industry Podcast

Mark Kinsley, the VP of Marketing for the Bedding Group here at Leggett & Platt, came to me and suggested we launch a podcast focused on the mattress industry. Huh? “Who would listen to such a thing and how do … Continue reading

Give Them What They Want

“You can have any color you like, as long as it’s black.” – Henry Ford That quote always cracks me up. I suppose it is because I could never imagine anyone actually thinking that way or speaking that way to … Continue reading