Category Archives: mattress industry

Leaving Leggett

Gail Sheehy is an American author and journalist and was quoted as saying, “If we don’t change, we don’t grow. If we don’t grow, we aren’t really living.” That pretty much sums up where I am with this decision to … Continue reading

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Technology Can Drive Sales

Hello everybody. I am in Las Vegas attending market, so when I come back next week, I will have plenty to report. In the meantime, please check out this article that I wrote for ClickZ about augmented reality. We saw some great … Continue reading

Tempur-Pedic Hits a HOLE-IN-ONE

Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen … Continue reading

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When Is Exclusivity a Bad Thing?

When I first started out in this business working for Stearns & Foster, I didn’t have a strong brand like my brothers and sisters selling the Sealy brand. (I use that hyperbole because we were related, but at the time … Continue reading

Shorten the Cycle, Stop the Madness

I think most people in our industry accept that consumers shop for a new mattress roughly every 10 years. So much conversation surrounds that statistic and how we can drive consumers into the market more frequently. And where does that conversation almost always go? … Continue reading

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