Category Archives: product development

22 Immutable Laws of Mattress Marketing

I am heading over to England today to visit the Harrison Spinks farm where we will be growing natural materials to make our Spink and Edgar mattresses. While we are there we will get to help the sheep during the … Continue reading

It’s Time to Journey Better

Remember the days you went to the store and bought razors that cost so much you had to almost line item list them in the family budget? Not anymore thanks to Dollar Shave Club! Guys, remember when your underwear used … Continue reading

The Story Behind The Story

About two years ago in Telford, England, I gave a keynote speech at the National Bedding Federation’s gala awards dinner. A guy by the name of Simon Spinks was sitting in the audience and he approached me later to tell … Continue reading

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Brand Blur

My first job in the mattress industry was with Sealy/Stearns and Foster. Back then they taught us how to leverage the Sealy brand to gain floor space and improve market share. To do this, they armed us with a notebook … Continue reading

Technology Can Drive Sales

Hello everybody. I am in Las Vegas attending market, so when I come back next week, I will have plenty to report. In the meantime, please check out this article that I wrote for ClickZ about augmented reality. We saw some great … Continue reading