Category Archives: product development

Stearns and Foster’s Strategy For A Three Year Product Transition

Stearns and Foster recently announced that from now on they are going to a three year replacement cycle. I watched their Chief Marketing Officer, Jay Spenchian, in an interview with Dave Perry at Furniture Today, and Jay did a great … Continue reading

Can You Feel The Shift?

 When I started in this industry as a manufacturing rep I was told how important the brand was. We were given studies that demonstrated the consumer awareness of our brand and then we were taught how to leverage that with … Continue reading

The Law’s Of Hype And Acceleration

In the book The 22 Immutable Law’s Of Marketing law #20 is The Law of Hype and it says, “The situation is often the opposite of the way it appears in the press.”  Most of us have had the experience … Continue reading

22 Immutable Laws of Mattress Marketing

I am heading over to England today to visit the Harrison Spinks farm where we will be growing natural materials to make our Spink and Edgar mattresses. While we are there we will get to help the sheep during the … Continue reading

It’s Time to Journey Better

Remember the days you went to the store and bought razors that cost so much you had to almost line item list them in the family budget? Not anymore thanks to Dollar Shave Club! Guys, remember when your underwear used … Continue reading