Category Archives: product development

It’s What’s On The Inside That Matters

Hello everybody. I am in Las Vegas attending market, so when I come back next week, I will have plenty to report. In the meantime, please check out this article that I wrote for ClickZ about augmented reality. We saw some great … Continue reading

Shorten the Cycle, Stop the Madness

I think most people in our industry accept that consumers shop for a new mattress roughly every 10 years. So much conversation surrounds that statistic and how we can drive consumers into the market more frequently. And where does that conversation almost always go? … Continue reading

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91% Polled Say Coil Counts Can Tell Quality Story

At Leggett & Platt, we have created a new product called NanoCoil, so in preparation for its release at this year’s ISPA EXPO, we did some research on industry opinion around coil counts. Using this new coil as well as … Continue reading

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Casper Wants to Kill

The following is a guest post by Mark Kinsley. Casper was a friendly ghost. In the mattress industry, Casper is the brand that wants to kill. They want to kill the bad experience. Murder the margins. Bury the slimy sales guy. Cut out … Continue reading

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Sleep Number Delivers the Goods at CES

“Daddy, you mean to tell me you grew up at a time when you had to use a phone that was tied to the wall? You had to actually get in your car and visit a store to buy something, … Continue reading

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