Category Archives: Retail

Give IT To Get IT

  Before we get started I want to share a recent interview I did with Doug Stewart for his blog Furnishing Results. Doug asked me to talk about a failure in my career so I shared one of many. I … Continue reading

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What Is Your Credibility Worth?

If you are a marketing person, you often get accused of being full of “IT” and by “IT” I mean the organic substance that is going to help your flowers grow this spring. I don’t blame the critics really because … Continue reading

What Business Are You In?

One of my favorite people to read in the marketing space is Seth Godin. This guy is brilliant and is able to say what he wants to say in a very concise way so I am going to do my best … Continue reading

What Would Your Super Bowl Ad Look Like?

Every year most of us gather at the neighbors house, bring our favorite 7 layer dip, order up some wings, open a cold beer and watch the Super Bowl. This year we got to see an incredible game with a … Continue reading

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The Story Behind The Story

About two years ago in Telford, England, I gave a keynote speech at the National Bedding Federation’s gala awards dinner. A guy by the name of Simon Spinks was sitting in the audience and he approached me later to tell … Continue reading

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