Category Archives: Retail

Stearns and Foster’s Strategy For A Three Year Product Transition

Stearns and Foster recently announced that from now on they are going to a three year replacement cycle. I watched their Chief Marketing Officer, Jay Spenchian, in an interview with Dave Perry at Furniture Today, and Jay did a great … Continue reading

Bed Talks 2016 A Huge Success

I recently attended Mattress Firm’s Bed Talks 16 and I’m not sure where to start except to say that Corey Ludens and his team are rock stars in my opinion. They did an amazing job on every detail of this … Continue reading

Do Consumers Really Save Money Buying Bed In A Box?

A lot has been said about the bed in a box business and there is a significant amount of excitement around the category and for good reason; the consumer is looking for a different experience. Here are a few thoughts … Continue reading

Profit Pressure Equals Downsizing

The latest round of axe swinging is complete and this time it is the Serta/Simmons Bedding (SSB), work force that are the victims. My understanding is that close to 100 employees were given their notice as the executive team tries … Continue reading

Baseball, Basketball and Beds

My daughter’s softball team the Battitudes finished top 15 in the country in 2015 so that group is pretty competitive. Our training facility closed down last year so we were really at a loss as to what we were going … Continue reading