Category Archives: Retail

Profit Pressure Equals Downsizing

The latest round of axe swinging is complete and this time it is the Serta/Simmons Bedding (SSB), work force that are the victims. My understanding is that close to 100 employees were given their notice as the executive team tries … Continue reading

Baseball, Basketball and Beds

My daughter’s softball team the Battitudes finished top 15 in the country in 2015 so that group is pretty competitive. Our training facility closed down last year so we were really at a loss as to what we were going … Continue reading

Can You Feel The Shift?

 When I started in this industry as a manufacturing rep I was told how important the brand was. We were given studies that demonstrated the consumer awareness of our brand and then we were taught how to leverage that with … Continue reading

Give IT To Get IT

  Before we get started I want to share a recent interview I did with Doug Stewart for his blog Furnishing Results. Doug asked me to talk about a failure in my career so I shared one of many. I … Continue reading

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What Is Your Credibility Worth?

If you are a marketing person, you often get accused of being full of “IT” and by “IT” I mean the organic substance that is going to help your flowers grow this spring. I don’t blame the critics really because … Continue reading