Category Archives: Retail

What Would Your Super Bowl Ad Look Like?

Every year most of us gather at the neighbors house, bring our favorite 7 layer dip, order up some wings, open a cold beer and watch the Super Bowl. This year we got to see an incredible game with a … Continue reading

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The Story Behind The Story

About two years ago in Telford, England, I gave a keynote speech at the National Bedding Federation’s gala awards dinner. A guy by the name of Simon Spinks was sitting in the audience and he approached me later to tell … Continue reading

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When Is Exclusivity a Bad Thing?

When I first started out in this business working for Stearns & Foster, I didn’t have a strong brand like my brothers and sisters selling the Sealy brand. (I use that hyperbole because we were related, but at the time … Continue reading

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Give Them What They Want

“You can have any color you like, as long as it’s black.” – Henry Ford That quote always cracks me up. I suppose it is because I could never imagine anyone actually thinking that way or speaking that way to … Continue reading

91% Polled Say Coil Counts Can Tell Quality Story

At Leggett & Platt, we have created a new product called NanoCoil, so in preparation for its release at this year’s ISPA EXPO, we did some research on industry opinion around coil counts. Using this new coil as well as … Continue reading

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