Category Archives: Sleep

Evolution Or Revolution?

I was looking at a business opportunity the other day which caused me to go to Amazon and really drill down on the mattress offerings. I learned a few things about Amazon in the process…They account for 60% of the … Continue reading

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Do Consumers Really Save Money Buying Bed In A Box?

A lot has been said about the bed in a box business and there is a significant amount of excitement around the category and for good reason; the consumer is looking for a different experience. Here are a few thoughts … Continue reading

Can You Feel The Shift?

 When I started in this industry as a manufacturing rep I was told how important the brand was. We were given studies that demonstrated the consumer awareness of our brand and then we were taught how to leverage that with … Continue reading

How to Handle a Bed Hog

Like many of you, I do a fair amount of travel, so staying in hotels is common for me. I really hate being away from my family, but it works out because I have the kind of personality my wife … Continue reading

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Harvard’s Big Step into the Sleep Arena

Recently I was invited to attend an event in Boston called Recharge America, put together by Harvard Medical School (HMS). The goal of this group is to create a movement in America to make sleep the clear “third leg of … Continue reading

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