Category Archives: social media

Can You Feel The Shift?

 When I started in this industry as a manufacturing rep I was told how important the brand was. We were given studies that demonstrated the consumer awareness of our brand and then we were taught how to leverage that with … Continue reading

A Preview: How to Use Social Media in the Mattress Industry

About a month ago, I joined a group called on behalf of Leggett & Platt. You have to be a billion dollar company with a minimum of 5,000 employees, so that part of membership is a bit restrictive, but … Continue reading


The Big 3,000

My team started our LinkedIn group, Mattress Industry Executives, in December of 2010 and we are very happy to report we have 3,000 industry members participating in the community with Demian Ross from Custom Comfort Mattress joining as #3,000. Back … Continue reading


Sleep Geek 3.0 Has Me Fired Up

You read that headline correctly – I am FIRED UP today because we launched Sleep Geek 3.0. For those of you that don’t know, more than two years ago we created a community called Sleep Geek, purpose-built for retail sales … Continue reading

It’s a Geek Thing

It doesn’t matter how hard you try, the written word can only capture a certain aspect of what you want to convey. Experts tell us that non-verbal communication accounts for 80% of the meaning of a message. With that in … Continue reading

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