Category Archives: Uncategorized

Immutable Mattress Law #2

As I said last week, we are going to take the book 22 Immutable Laws of Marketing and apply those laws to the mattress industry. Last week we looked at the “Laws of Leadership” and this week it is “The Law … Continue reading

22 Immutable Laws of Mattress Marketing

I am heading over to England today to visit the Harrison Spinks farm where we will be growing natural materials to make our Spink and Edgar mattresses. While we are there we will get to help the sheep during the … Continue reading

Fun Is Profitable

Okay, get out your pen and make a list for me. I want you to write down all of the things your company has done this year so far to make things a little more fun. It could be an … Continue reading

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Top 10 Ways To Practice Being Happy

I am going to make this short because I am preparing for a trip to take my kids skiing this week. My wife is ditching us because she is not a big skier and has always wanted to have the … Continue reading

Where Love Happens

Ernest Hemingway once said,  ”You make your own luck.” I think that is mostly true. I bring it up because I was reflecting on what I believe is a missed opportunity for the mattress industry on Valentine’s Day. I have … Continue reading