Category Archives: Uncategorized

tgen Wins Big Thanks To Magowitz Foundation

I am going to take a brief timeout from the 22 Immutable Laws review to bring you this update from last week in Orlando Florida. First of all, Dave Perry and the staff at Furniture Today did a great job … Continue reading

The Law of Exclusivity

First off I want to thank my friends Pete Primeau and Doug Stewart for interviewing me for their podcast on the Primeau Furniture Sales blog/podcast. It was a lot of fun to do and it game me a chance to … Continue reading

The Law of Focus

As we continue our analysis of the book 22 Immutable Laws of Marketing we hit the 5th law today which is the “Law of Focus”.  Let’s play a word association game. I will throw out a word or phrase and … Continue reading

The Law of Perception

“There is no objective reality. There are no facts. There are no best products. All that exist in the world of marketing are perceptions in the minds of the customer or prospect. The perception IS the reality. Everything else is … Continue reading

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Immutable Mattress Law #3-The Law of The Mind

Once again drawing from the excellent marketing book The 22 Immutable Laws of Marketing we come to law #3; “The Law Of The Mind.” I know that in law #1 we talked about “The Law Of Leadership” which basically says that … Continue reading

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