Category Archives: Uncategorized

Brand Blur

My first job in the mattress industry was with Sealy/Stearns and Foster. Back then they taught us how to leverage the Sealy brand to gain floor space and improve market share. To do this, they armed us with a notebook … Continue reading

How Much Do You Value Your Bed?

Do you think that people in the United States value their mattress? I mean do they REALLY appreciate the bed they sleep on? Remember that this is the place they go to rest and restore themselves, spend time with their … Continue reading

Fair Play

Imagine for a minute that you are a retailer and you own 10 sleep shops in your home state. A new guy moves down the road from you and opens a store carrying products that you carry, but these guys … Continue reading

Why Do Leaders Crush Followers?

My 10-year-old son, Nick, had a big class presentation last week where he was to get up and deliver a weather report using the map on his classroom wall. The poor kid’s a lot like his father, so he wanted … Continue reading

Simple Sells

When is the last time you heard someone say, “this is way to easy we need to make it more complicated.” Okay, outside of a conversation with an attorney, when is that last time you heard that? (My apologies to … Continue reading

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