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Category Archives: Uncategorized
You can LITERALLY laugh all the way to the bank vault
I had the pleasure of working with The Second City’s corporate communications group as part of brainstorming corporate strategy. This group helped us work creatively and realize how to effectively communicate to our audiences in a relatable and humorous way. Continue reading
Posted in Uncategorized
Tagged advertising, audience, audiences, business, chicago, comedy, communications, connecting, connections, culture, funny, humor, marketing, mattress, mattresses, messaging, objectives, reach, second city, strategy, target, targeting
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The Unforgettable Sunday
My hometown of Joplin was hit by one of the deadliest tornados in recorded history on May 22, 2011. Seeing the destruction and witnessing the unity of local residents, along with those from around the country, have both been powerful in very different ways. Continue reading
Posted in Uncategorized
Tagged aid, community, faith, joplin, joplin missouri, may 22, missouri, mo, rebuild, recovery, red cross, relief, resource, strength, together, tornado, tornado relief, united way, volunteer
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Do you LOVE what you do?
With Thanksgiving in our rear view mirror and after attending the Seena Magowitz Foundation Golf Classic raising funds and awareness to find a cure for pancreatic cancer, I have had an opportunity to pause and think about this industry I … Continue reading
Posted in furniture, marketing, mattresses, Uncategorized
Tagged cancer, furniture, furniture today, job satisfaction, marketing, mattresses, pancreatic cancer, social media
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Are mattresses sexy?
I recently spent a week in England for the National Bedding Federation Conference (NBF) along with John Walsh, Director of Creative Services for Leggett and Platt, Inc.; and what a great week it was. I had the opportunity to say … Continue reading
Posted in furniture, marketing, mattresses, Uncategorized
Tagged furniture, marketing, mattresses, social media
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Mattress Comfort is Overrated!
Okay, so maybe that is a bit of an exaggeration, but give me a minute to explain. My first job in the mattress industry was with Sealy as a Stearns and Foster Representative in Jacksonville, Florida. My first few weeks … Continue reading
Posted in furniture, marketing, mattresses, Uncategorized
Tagged furniture, mattresses
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And…..ACTION!
So, it’s time to check into our hotel to begin our week of shooting The Virgin Mattress. Rachael, at Pure, had our room ready for us with a letter welcoming us to Columbia, Missouri, along with a nice bag of … Continue reading
Posted in furniture, marketing, mattresses, social media, Uncategorized, web series, webisodes
Tagged furniture, mattresses, web series, webisodes
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