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- Do you actually know what retail sales associates think about your new line-up? http://t.co/njarp32US0 1 hour ago
- "86% of RSAs believe that a mattress construction can directly impact the quality of the intimacy experience." http://t.co/tXt9AiqGlW 2 days ago
- "Do we believe our sales force out there–the frontline for the industry–is NOT being asked these types of questions?" http://t.co/dqWYj9NqmV 5 days ago
- Stop sitting on the sidelines. It's time to talk about intimacy in relation to the mattress. http://t.co/GYD8bP7xJW 6 days ago
- Love Cologne. Love this cathedral. http://t.co/4baIIcv72t 1 week ago
Your Views
- Dan White on Marketing Experts Wonder Why Industry Avoids Sex
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- Saurabh on A Public Service Announcement: Sex is Relevant to the Mattress Industry
Category Archives: Uncategorized
Marketing Experts Wonder Why Industry Avoids Sex
Imagine this: A couple walks into your store and they’re looking around for a new mattress. The guy is clearly irritated because he would rather be home watching the game but the little lady insisted they shop for a new … Continue reading
Beer, Brats, & Beds — Not Necessarily in that Order
I just returned from the IMM Show in Cologne, Germany, and I am sure glad to be home. Don’t get me wrong, I love Cologne, but there is nothing like sleeping in your own bed. Am I right? Europeans bring … Continue reading
James Bond and the Nature of Changing Times
The following is a guest post by Mark Kinsley The new James Bond film, “Skyfall,” is unlike any other in the legendary series. The latest 007 installments was great, but the Bond character wore a different patina. He was feeling … Continue reading
How to Profit from Low Expectations
The following is a guest post by Mark Kinsley Getting an oil change isn’t fun. Most of the time you take your car to the ten-minute place because you expect it to suck. The only real promise is that your … Continue reading

