Category Archives: Uncategorized

Back Next Week!

I am sorry to the faithful followers of this blog for being out of the saddle. Last week I was in Orlando, Florida where my daughter was playing in the fast pitch softball World Series at the ESPN/Disney Wide World … Continue reading

The Law’s of Singularity and Unpredictability

The 16th law of the 22 Immutable Laws of Marketing says, “In each situation, only one move will produce substantial results.” I am going to disagree on this one but I understand where they are coming from. Skilled companies can work … Continue reading

The Laws of Attributes and Candor

The 14th Immutable Law of Marketing is the Law of Attributes.  Similar to a past blog post where I talk about the Law of Opposites we talk about the need to make sure that what you are saying about your product … Continue reading

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Give IT To Get IT

  Before we get started I want to share a recent interview I did with Doug Stewart for his blog Furnishing Results. Doug asked me to talk about a failure in my career so I shared one of many. I … Continue reading

Don’t Extend Yourself Too Far

“By far the most violated law in our book is the Law Of Line Extension. What’s even more diabolical is that line extension is a process that takes place continuously, with almost no conscious effort on the part of the … Continue reading