The following is a guest post by Mark Kinsley (the other half of Dos Marcos)
In a moment we’ll get to the story of the scullery maid. First I want to talk about kids.
During a career day panel, I asked a classroom full of teenagers, “How many of you think it’s important to follow your passions?” A hundred hands shot sky-high. “Well, you’re wrong,” I said. The teacher was incensed at my comment, muttering her strong disagreement over a swell of conversation. Here’s why they were wrong: at that moment, their passions were boys and girls, football and basketball, Halo and Call of Duty. Follow your passion? Rubbish. Those passions would change in a year. My advice to them? Figure out how to be passionate, I said. Now that’s a worthy pursuit. But how do you learn to be passionate and how might that help you in life?
We go now to the story of the scullery maid, as told to me by Roy H. Williams, a New York Times best selling author and advertising genius. Continue reading
Hello everybody. I am in Las Vegas attending market, so when I come back next week, I will have plenty to report. In the meantime, please check out this article that I wrote for ClickZ about augmented reality.
We saw some great new initiatives here from the Simmons Bedding Company using this technology to educate consumers about what is inside of their products.
I hope you are somewhere cooler than I am, as we hover at 104 degrees today. Can someone please contact the Vegas market officials and ask them to change the summer dress code to shorts and a T-shirt instead of suite and tie?
Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why:
- According to Nielsen ratings, 55% of golf audiences are 35 years or older with over 85% of them earning more than $40,000 a year. It’s true that 70% of them are men, but have you heard my argument on that before? This is a great target audience for Tempur-Pedic products. Continue reading
A softball field full of little girls taught me another life lesson last weekend. If you regularly read this blog, you have probably heard me talk about my daughter’s 11-and-under softball team. There are nine scrappy kids from three states that make up the Battitudes team, and when they put on the uniform they come to play. For a few different reasons, we decided to play in a state tournament last weekend that didn’t have an 11-year-old division, which forced us to play with older girls. 14-year-olds! Before each game, the coaches told the girls, “Nobody thinks you should be playing in this tournament except for you, your coaches, and your parents. You have nothing to lose, so just do what you know you can do.”
A few things happened I think are relevant to the business world: Continue reading