Tag Archives: better sleep council
ISPA…The Voice of the Mattress Industry TM
The following is a guest post by Ryan Trainer. The International Sleep Products Association recently adopted the tagline “The Voice of the Mattress IndustryTM” (as a “reformed” attorney, I trademarked it immediately!). I’d like to reflect on what that phrase … Continue reading
Don’t Wind Up Homeless, Buy a New Mattress
The month of May is Better Sleep Month. That means you are getting your marketing plans in place and preparing to SCREAM to the rooftops about our industry’s moment of truth. What? You’re not prepared? I understand, believe me. Continue reading
The Walking Dead
Are you in danger of becoming a zombie? By banding together to promote Better Sleep Month, we can all capitalize on a unique way to get people thinking about sleep. Continue reading
The Power of Community
After attending this year’s ISPA conference in Florida, I noticed a shocking lack of participation among the industry. What can we accomplish in the future if we grow and cooperate as a bedding industry community? Continue reading
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