Tag Archives: business

Pick The Right Partners

Have you ever been fortunate enough to sell to a group of people that just get it? You don’t have to do a lot of convincing, you simply present what you have and your audience TOTALLY understands the value because … Continue reading

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5 Signs an Outsider Won’t Make It in the Mattress Industry

Have you ever heard someone say something like, “That person is coming from outside the industry and we all know how well that turns out.” There seems to be a strong bias that when it comes to managing business at … Continue reading

Casper Wants to Kill

The following is a guest post by Mark Kinsley. Casper was a friendly ghost. In the mattress industry, Casper is the brand that wants to kill. They want to kill the bad experience. Murder the margins. Bury the slimy sales guy. Cut out … Continue reading

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What Can We Learn from the NCAA Championship?

First, I have to confess that I am not an avid basketball fan, so you are not going to get any great sports analysis about Monday’s game. I have been to the Final Four and watched my team, the Kansas … Continue reading

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5 Reasons to Cover the Big Stuff In Person

We just finished up a big sales meeting in which we brought together our entire team from the bedding group to get ready for the ISPA Expo coming up at the end of the month. Normally when you get through … Continue reading