Tag Archives: consumer

Are We Falling Short?

Posted on May 6, 2013 by Q

Whenever I am asked what my biggest fear is, my answer is always the same: I am afraid that I will not live up to my full potential. There is no doubt we are all blessed with a different set … Continue reading →

Let’s Get Emotional

Posted on April 9, 2013 by Q

Remember your first blankie and how much you loved that thing? My kids both grew up with blankies and had a very hard time when we told them they could no longer take them everywhere. When I was young, my … Continue reading →

The Hero of Empowerment Marketing

Posted on March 19, 2013 by Q

The following is a guest post by Mark Kinsley Few envision themselves as a person doomed to be inadequate. Those thoughts may creep into one’s head, but they’re not welcome. We believe there’s a hero inside each of us. So … Continue reading →

The Difficulty to Differentiate in the Mattress Industry

Posted on October 9, 2012 by Q

Seth Godin is one of my favorite bloggers and he recently wrote about the Weber-FencherLaw and I think it is relevant to our industry. Imagine two bags full of flour. One is regular and the other is the size of … Continue reading →

Is Showrooming Good for the Mattress Industry?

Posted on September 18, 2012 by Q

Tammy Wilson from Boise, Idaho, wants to buy a new bed because the one she’s sleeping on now is killing her back. She starts her process and is immediately confused because most mattresses have different names at different retailers, many … Continue reading →

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