Tag Archives: consumers

Interview with a Sleep Geek Community Manager

Posted on April 24, 2013 by Q

The following is a guest post by Ashley Hawse and Lauren Zimmerman When you think of marketing in the mattress industry, you might be tempted to take a snooze. At least that is what I thought when I first entered … Continue reading →

Let’s Get Emotional

Posted on April 9, 2013 by Q

Remember your first blankie and how much you loved that thing? My kids both grew up with blankies and had a very hard time when we told them they could no longer take them everywhere. When I was young, my … Continue reading →

The Hero of Empowerment Marketing

Posted on March 19, 2013 by Q

The following is a guest post by Mark Kinsley Few envision themselves as a person doomed to be inadequate. Those thoughts may creep into one’s head, but they’re not welcome. We believe there’s a hero inside each of us. So … Continue reading →

Servant Leadership

Posted on February 19, 2013 by Q

I just finished reading a book called “The Servant.” It’s about this guy that is really screwing up at work, his relationships are not all that great, and he is basically just lost in life. His wife encourages him to … Continue reading →

6 Comments

The Difficulty to Differentiate in the Mattress Industry

Posted on October 9, 2012 by Q

Seth Godin is one of my favorite bloggers and he recently wrote about the Weber-FencherLaw and I think it is relevant to our industry. Imagine two bags full of flour. One is regular and the other is the size of … Continue reading →