Tag Archives: creativity

Casa Capo

Today’s BONUS: Kinsley and I are back at it on our podcast Dos Marcos talking about the break-up with Mattress Firm and Tempur-Sealy. What are the downsides/upsides for both, and what comes next?  We also talk about Bob Sherman and … Continue reading

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Story of the Scullery Maid (re-tell this to somebody)

The following is a guest post by Mark Kinsley (the other half of Dos Marcos) In a moment we’ll get to the story of the scullery maid. First I want to talk about kids. During a career day panel, I … Continue reading

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Tempur-Pedic Hits a HOLE-IN-ONE

Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen … Continue reading

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Is Your Team Happy? (And why you should care)

If you read this blog much you probably know that I have two kids, both very involved in sports. My daughter plays on a traveling softball team and they do a great job. Except that lately they have not been … Continue reading

Casper Wants to Kill

The following is a guest post by Mark Kinsley. Casper was a friendly ghost. In the mattress industry, Casper is the brand that wants to kill. They want to kill the bad experience. Murder the margins. Bury the slimy sales guy. Cut out … Continue reading

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