Tag Archives: innovation

It’s Time to Journey Better

Remember the days you went to the store and bought razors that cost so much you had to almost line item list them in the family budget? Not anymore thanks to Dollar Shave Club! Guys, remember when your underwear used … Continue reading

Shorten the Cycle, Stop the Madness

I think most people in our industry accept that consumers shop for a new mattress roughly every 10 years. So much conversation surrounds that statistic and how we can drive consumers into the market more frequently. And where does that conversation almost always go? … Continue reading

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Casper Wants to Kill

The following is a guest post by Mark Kinsley. Casper was a friendly ghost. In the mattress industry, Casper is the brand that wants to kill. They want to kill the bad experience. Murder the margins. Bury the slimy sales guy. Cut out … Continue reading

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What Can We Learn from the NCAA Championship?

First, I have to confess that I am not an avid basketball fan, so you are not going to get any great sports analysis about Monday’s game. I have been to the Final Four and watched my team, the Kansas … Continue reading

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The Comfort Zone is a Dangerous Place to Live!

This past weekend I spent 12 hours inside an old, broken down, smelly, middle school gymnasium watching my two kids play in a basketball tournament. My third grade, 9-year-old boy just started playing up with the fourth grade boys and … Continue reading

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