Tag Archives: market

The Hero of Empowerment Marketing

Posted on March 19, 2013 by Q

The following is a guest post by Mark Kinsley Few envision themselves as a person doomed to be inadequate. Those thoughts may creep into one’s head, but they’re not welcome. We believe there’s a hero inside each of us. So … Continue reading →

The Super Bowl for the Mattress Industry

Posted on January 29, 2013 by Q

Las Vegas Market is in full swing as you read this. Bedding producers, suppliers, and retailers from all over the world are in attendance to see what cool new stuff manufacturers have come up with to help drive sales in … Continue reading →

Ashley’s Zzz’s Won’t Put You to Sleep

Posted on June 5, 2012 by Q

If you have been reading this blog very long, you know that I am a big fan of creative and innovative solutions to complex problems. One of the most innovative companies in our industry is Ashley Furniture, and folks, they … Continue reading →

2 Comments

Serta’s Cheap-Ass Plan to Hijack the Buzz

Posted on February 7, 2012 by Q

Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz? Continue reading →

13 Comments

What happens in bed(ding) in Vegas

Posted on January 24, 2012 by Q

The first market of the year is upon us. With bedding companies using words like “change,” “transformation,” and “monumental” to describe this year’s offerings, there is a lot to expect. Continue reading →