Tag Archives: mattress

How Changing a Line-up Impacts the RSA

Posted on May 21, 2013 by Q

The following is a guest post by David Fisher Before we start, I’d like to preface these remarks with the understanding that the comments are not an expert’s opinion but rather observations from someone with many years of retail experience. … Continue reading →

A Public Service Announcement: Sex is Relevant to the Mattress Industry

Posted on April 30, 2013 by Q

If I told you there’s a way to make your product more emotionally appealing, which ultimately makes it easier to sell, would you want to know more? And what if I told you there’s a simple way to make a … Continue reading →

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Too Much of a Good Thing Can Be a Pointless Thing

Posted on April 17, 2013 by Q

Reading this article about big data from one of my favorite marketing publications got me fired me up. I began to think about all of the hours I have wasted in meetings pouring over reports that ultimately didn’t matter. Don’t … Continue reading →

Let’s Get Emotional

Posted on April 9, 2013 by Q

Remember your first blankie and how much you loved that thing? My kids both grew up with blankies and had a very hard time when we told them they could no longer take them everywhere. When I was young, my … Continue reading →

Don’t Miss the Biggest Month for Sleep

Posted on April 2, 2013 by Q

Okay everybody, it is April 2 and time to firm up your plans for Better Sleep Month. But before I get started, did you have anyone get you on April Fools’ Day? Check out these YouTube videos if you missed … Continue reading →