Tag Archives: opportunity

Tempur-Pedic Hits a HOLE-IN-ONE

Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen … Continue reading

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Shorten the Cycle, Stop the Madness

I think most people in our industry accept that consumers shop for a new mattress roughly every 10 years. So much conversation surrounds that statistic and how we can drive consumers into the market more frequently. And where does that conversation almost always go? … Continue reading

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Is Your Team Happy? (And why you should care)

If you read this blog much you probably know that I have two kids, both very involved in sports. My daughter plays on a traveling softball team and they do a great job. Except that lately they have not been … Continue reading

Casper Wants to Kill

The following is a guest post by Mark Kinsley. Casper was a friendly ghost. In the mattress industry, Casper is the brand that wants to kill. They want to kill the bad experience. Murder the margins. Bury the slimy sales guy. Cut out … Continue reading

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What Can We Learn from the NCAA Championship?

First, I have to confess that I am not an avid basketball fan, so you are not going to get any great sports analysis about Monday’s game. I have been to the Final Four and watched my team, the Kansas … Continue reading

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