Tag Archives: point of sale
Serta’s New Product Line is iTastic
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it? Continue reading
News flash: Men sleep too!
We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop? Continue reading
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