Tag Archives: product development

Pick The Right Partners

Have you ever been fortunate enough to sell to a group of people that just get it? You don’t have to do a lot of convincing, you simply present what you have and your audience TOTALLY understands the value because … Continue reading

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Shorten the Cycle, Stop the Madness

I think most people in our industry accept that consumers shop for a new mattress roughly every 10 years. So much conversation surrounds that statistic and how we can drive consumers into the market more frequently. And where does that conversation almost always go? … Continue reading

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91% Polled Say Coil Counts Can Tell Quality Story

At Leggett & Platt, we have created a new product called NanoCoil, so in preparation for its release at this year’s ISPA EXPO, we did some research on industry opinion around coil counts. Using this new coil as well as … Continue reading

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7 Reasons Coil Counts Matter

When I first got into this business, I worked for Stearns & Foster, which at the time was owned by Sealy but had its own sales force and product development team. We sold Correct Comfort products with 390 12¾-gauge innersprings. … Continue reading

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Where’s the Next BIG Idea for Foundations?

“Why yes, Mrs. Jones, the box spring is very important. The foundation of your mattress is similar to the foundation of your house; they are both critical to the durability of what they support.” That is what we used to … Continue reading

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