Tag Archives: sales

Pick The Right Partners

Have you ever been fortunate enough to sell to a group of people that just get it? You don’t have to do a lot of convincing, you simply present what you have and your audience TOTALLY understands the value because … Continue reading

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Why Do Leaders Crush Followers?

My 10-year-old son, Nick, had a big class presentation last week where he was to get up and deliver a weather report using the map on his classroom wall. The poor kid’s a lot like his father, so he wanted … Continue reading

Give Them What They Want

“You can have any color you like, as long as it’s black.” – Henry Ford That quote always cracks me up. I suppose it is because I could never imagine anyone actually thinking that way or speaking that way to … Continue reading

91% Polled Say Coil Counts Can Tell Quality Story

At Leggett & Platt, we have created a new product called NanoCoil, so in preparation for its release at this year’s ISPA EXPO, we did some research on industry opinion around coil counts. Using this new coil as well as … Continue reading

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Casper Wants to Kill

The following is a guest post by Mark Kinsley. Casper was a friendly ghost. In the mattress industry, Casper is the brand that wants to kill. They want to kill the bad experience. Murder the margins. Bury the slimy sales guy. Cut out … Continue reading

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