Tag Archives: serta

Does Tempur-Pedic Really Rank Last In Their Class?

I received my Furniture Today email and was very surprised to see THIS ARTICLE  from my good buddy Dave Perry recapping the most recent Consumer Reports (CR) article on the mattress industry. So what did it say?  That the top dog, … Continue reading

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Brand Blur

My first job in the mattress industry was with Sealy/Stearns and Foster. Back then they taught us how to leverage the Sealy brand to gain floor space and improve market share. To do this, they armed us with a notebook … Continue reading

5 Signs an Outsider Won’t Make It in the Mattress Industry

Have you ever heard someone say something like, “That person is coming from outside the industry and we all know how well that turns out.” There seems to be a strong bias that when it comes to managing business at … Continue reading

Serta/Simmons Announces Warranty Changes

In the latest turn of events, Furniture Today announced that Serta and Simmons are moving to 5-year/10-year warranties in 2015. This comes after an announcement last month that they were going to a three-tiered program that included a 15-year, 10-year … Continue reading

Serta Getting Comfortable with New Ad Campaign

Marketing ain’t easy, I’m just sayin’. Seriously give this some thought: To oversimplify it, you have to take the product you are trying to sell, determine what makes it better than what everyone else has, find the right audience, and … Continue reading