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- Do you actually know what retail sales associates think about your new line-up? http://t.co/njarp32US0 55 minutes ago
- "86% of RSAs believe that a mattress construction can directly impact the quality of the intimacy experience." http://t.co/tXt9AiqGlW 2 days ago
- "Do we believe our sales force out there–the frontline for the industry–is NOT being asked these types of questions?" http://t.co/dqWYj9NqmV 5 days ago
- Stop sitting on the sidelines. It's time to talk about intimacy in relation to the mattress. http://t.co/GYD8bP7xJW 6 days ago
- Love Cologne. Love this cathedral. http://t.co/4baIIcv72t 6 days ago
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- Saurabh on A Public Service Announcement: Sex is Relevant to the Mattress Industry
Tag Archives: strategy
You can LITERALLY laugh all the way to the bank vault
I had the pleasure of working with The Second City’s corporate communications group as part of brainstorming corporate strategy. This group helped us work creatively and realize how to effectively communicate to our audiences in a relatable and humorous way. Continue reading
Strategery
Even though strategery isn’t a real word, the idea of concepting and planning is an incredibly important factor in a strong business strategy. Planning is necessary to evaluate the strengths, weaknesses and opportunities for your brand. Continue reading

