Tag Archives: tempur pedic

Brand Blur

My first job in the mattress industry was with Sealy/Stearns and Foster. Back then they taught us how to leverage the Sealy brand to gain floor space and improve market share. To do this, they armed us with a notebook … Continue reading

Tempur-Pedic Hits a HOLE-IN-ONE

Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen … Continue reading

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Behind the Scenes at the Bedding Conference (+19 pics)

Well, another Furniture Today Bedding Conference is behind us and the Seena Magowitz Golf Classic rakes in big money for the TGen Foundation. In a word, last week was incredible (see the pictures below). At the conference, David Perry did … Continue reading

Las Vegas World Market Best in Class Review

The 2014 Vegas Market is over and the new year in the mattress industry can officially begin. The question is, did the manufacturers bring their “A” game and deliver products and programs that will drive consumer interest? Before I get … Continue reading

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Will Labor Day Promotions Bring a Pay Day (or do damage)?

According to the latest ISPA statistics, the industry is up a whopping 1.3% in dollars and 1.2% in units through July. The good news is we might be riding a little wave here, with dollars up 5.9% and units up … Continue reading