It doesn’t matter how hard you try, the written word can only capture a certain aspect of what you want to convey. Experts tell us that non-verbal communication accounts for 80% of the meaning of a message. With that in mind, we are going to mix it up a little this week with a vlog post. That is a video blog for you newbies to the blogosphere.

We created this video for a website called the Customer Collective, which focuses on the sales and marketing discipline. I wanted to share the Sleep Geek story about our online community built for RSAs in the mattress and furniture industry. Why did we build Sleep Geek, what is it for, and how will it help improve our industry? See for yourself!

If you like the vlog idea and want to see more (or less), tell me in the comments section below.

DISCLAIMER: The views and opinions expressed in this blog are mine and mine alone. They do not represent the thinking of the company I work for, or anyone else with whom I am affiliated. Except my wife of course, who is good at telling me what not to say.