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What the bedding industry can teach Cosmo Radio

This last week I spent Thursday attending the Anti-Defamation League fundraiser in New York City where they honored my good friend Steve Stagner, CEO of Mattress Firm, and Jake Jabs, the owner of American Furniture in Colorado. It was a great event and they raised $650,000 that will go toward ending anti-Semitism and combatting hate. Nearly all of the bedding industry leaders were there and it was great to see them come together in support of a group that is making a difference. Congratulations to the event coordinators for a job well done and to Steve and Jake for being honored and helping raise so much money.

The next day, I did an interview with the crew from Wake Up With Taylor, a radio show on SiriusXM’s Cosmo radio station. Their producers saw what we are doing to promote the role a mattress plays in intimacy (like the Get Hybrid video, for example), and they wanted to learn more. If you have ever read Cosmopolitan Magazine (or even the cover) you have seen that sex is a subject this publication knows something about, so having us on the show  was a no-brainer for them.

Here is the funny thing: Even though the team at Cosmo spends hours writing and talking about sex, there was still a major AHA moment when we started evaluating the role of the mattress in love making. It never dawned on them that innersprings could provide a playful bounce that creates a great experience, versus something like memory foam that does not return any energy. You may have read the article Baron’s wrote about the complaints around memory foam as it relates to bedroom fun. If not, check that out here.  Do you think the sex on springs topic is relevant and if so, should we be talking about that more?

Consider that more than 5,100 people commented on the Baron’s piece and for any article to get that kind of action is HUGE. Not to mention all of the consumer review sites talking about sex and the bed. Sex is emotional. It happens all the time on top of the products that we sell, so GIVE ME A BREAK! You have to be careful in what you say and how you broach the subject, but the fact that we completely ignore it is crazy (with a few exceptions anyway.) How do you think Procter and Gamble would approach this if one of their products had such a direct connection to intimacy?

Should our industry figure out more ways to talk to consumers about the mattress and its direct impact on sex? Do you agree that there are several things we do in our bed other than sleep? If we took the right approach with consumers could we be talking about all the things we do in bed and about how our product can enhance that experience? What do you think? Tell me in the comments section below.

Many thanks to Taylor and Kenny as well as the producers Stephanie and Eva for being so great. It was a lot of fun. I’d love to find a reason to come back for another segment and take everyone out for beers afterwards. Who’s with me? Next subject, how can the adjustable bed mix things up in the bedroom?


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