About a month ago, I joined a group called SocialMedia.org on behalf of Leggett & Platt. You have to be a billion dollar company with a minimum of 5,000 employees, so that part of membership is a bit restrictive, but other than that, they are an open book. The great thing about this community is that you are in it with the top brands in the United States, such as Procter & Gamble, Microsoft, Southwest Airlines, Home Depot, Best Buy, McDonald’s, Wendy’s, Lowe’s, BMW, 3M, and many more. You can ask this community anything via e-mail and they will rush to your aid, join a weekly call to listen and learn from other brands, or attend one of their live events and learn firsthand what you can do to use social media to benefit your company.
Last week I was in Orlando, Florida, at one of those live events at a Disney resort just in time for national “I Hate Florida Day,” so I was pretty lucky.
Different companies took the stage to share stories or case studies so we could all see what they were trying to accomplish, and how they did, or in some cases didn’t, reach the objectives. One of my biggest takeaways was that here are all these big brands – with big budgets – and they are trying to figure it out just like us. I really went into the event very intimidated, thinking that everybody else was going to be light years ahead of us. I even feared that I was going to look stupid because I didn’t understand some of the vocabulary or how to use the latest tools. It wasn’t like that at all. Because of the culture that SocialMedia.org has created, the people at that conference want to help each other and decrease the learning curve for you if they can. It is a place to learn from people and help others get to where you are, faster. What a great experience.
This event has inspired me to bring some of that spirit to our industry, so in January we are going to begin a series of webinars through Sleep-Geek.com around the social media space. We would like to cover some of the following topics:
- Define the social media landscape today and the different platforms/tools to get started. What should you know and where should you go to create a company or personal brand in our industry!
- Let’s look at some of the companies in the mattress industry and see what they are up to. Are they doing it right? How do you define what is right to begin with?
- How do you measure the success of your social media efforts? What is the ROI of social media, which will be directly followed by a conversation about the ROI of your mother. See this video from Gary Vaynerchuk to appreciate that comment…foul language warning.
- What does your personal brand look like? Does it matter? How can you build it?
- How do you sell the need to develop a social media strategy to your boss? Do you even need a social media strategy?
As you have heard me say many, many times before, we are here to help this industry advance to the next level and get the word out about how a new mattress can improve quality of life. We want all of you connected to that idea and sharing it in your social circles. Are you game? Stay tuned for more details on the webinars by subscribing to Q’s Views and Sleep Geek.
How is your social media strategy? Give me your thoughts in the comments section!