Like you, I am doing some self evaluation to figure out where I am going to spend my time trying to improve myself in 2015. In my case there are many things I want to work on, so it is going to be hard getting to a list that is both manageable and realistic, but I will get there.

As I work on my goals this year I realize that I am I placing myself at risk in 2015 having left my job to create a new company. In addition to the risk, there is a lot of uncertainty.  Risk and uncertainty feel a lot a like but they are entirely different according to Seth Godin, and I agree. I know that there is some risk built in to what I am doing, but really, my fear and concern come more from not knowing how this is all going to go down.

I know that I have done my homework. I know that there is nothing like what we are bringing to market and that retailers are going to love an opportunity to make a lot of money on profitable price points. I know that my partners are incredible people and that together we can do anything we set our minds to. I know that our story will be compelling to the rsa and the consumer which will drive our sales.  But I am UNCERTAIN as to how it will all play out so with that, comes fear.

It is normal that we fear what we don’t know so embrace that part, but don’t let it paralyze you from the next step this year. Do some work to identify and then to mitigate any risk that could exist, but don’t let the unknown stop you from doing something great in 2015. Respect the risk on any given thing, but beat down the concerns related to uncertainty and see where it takes you.

“Uncertainty and expectation are the joys of life. Security is an insipid thing.”

William Congreve