Before I get started I wanted to let you know that we just released a really great podcast featuring Alex McArthur, the Chief Marketing Officer at Purple. Drop in and hear the behind the scenes story about their business and their rapid rise to the top of the e-commerce segment. This guy is awesome, and you don’t want to miss his story so check that out HERE.
Things are really tough right now for some in the industry. There are legitimate competitive pressures out there making growth difficult so I feel for them when they say they are struggling.
My problem is I have a hard time being compassionate towards people that want to complain about business when they aren’t doing anything different to drive better results. If your partners aren’t supporting you or if they are not lined up with your best interest, get new ones. Not getting the traffic you used to? Then stop advertising the same way you always have. Closing rates dropping? Then move your people around for a better result. Not capturing any of the online business because your digital strategy isn’t what it should be? Start learning your way into that world because it’s not going away.
I realize that this is me hitting the easy button, but it’s time to get inspired and find your path. Do NOT follow the rest of the industry, carry the same products everyone else has, give away adjustable bases just because everyone else is. There is a big idea waiting for you if you just start opening more doors.
Not sure why it happens but sometimes we just get stuck. We are trapped in this place and just can’t seem to get any traction to improve on where we are. If you look back on your own life think about what happened in the past to get you…un-stuck. Was it an event that took place that rattled your cage? Was it a person that pushed on you to get you to see the light? Was it inspiration from an unlikely source?
There are people having record years in the same economy, with the same competitive pressures so there is no reason that can’t be you. Keep pushing, the answer is there waiting.