Marketers make claims left and right about product attributes. Are we full of it? How are we backing up our marketing promises?
Do you have “raving fans”? What can we do to ensure our customers have the best experience possible and make them want to share with others?
In the marketing world, there is a constant need to balance between sales and margin. Which one is most important for your current business objectives? How can we achieve the best of both worlds?
Does consistently being a low-price leader have its advantages? Walmart is continuously a powerhouse through a combination of marketing and trust.
Are we making sure to get the right information for our new products? Spending the extra time to find out what the consumer wants will benefit more in the long-run.