After seeing Sealy’s “After Glow” Super Bowl commercial, it’s time to reflect on how “the sex factor” is used to push ads and how, in this case, they are successful.
For verification purposes: F2E77U9MRRWR
After traveling to Las Vegas to attend this year’s Winter Market, I saw a lot of great new products and ideas. Here are several of the ones that stuck out most in my mind.
While people have always needed beds, the industry surrounding them has gone through quite a few changes since I started in the business. Take a look back to where we came from.
When I started in the industry over 18 years ago, Sealy was the clear No. 1 when it came to brand. Serta and Simmons came in at a distant second. Fast forward to today and although I have not seen the latest aided and unaided brand surveys, I am guessing that Tempur-Pedic is No. 1 […]