It’s time to take a look at ourselves and evaluate our performance as an industry. What are we doing right? What do we need to work on?
Even though strategery isn’t a real word, the idea of concepting and planning is an incredibly important factor in a strong business strategy. Planning is necessary to evaluate the strengths, weaknesses and opportunities for your brand.
My hometown of Joplin was hit by one of the deadliest tornados in recorded history on May 22, 2011. Seeing the destruction and witnessing the unity of local residents, along with those from around the country, have both been powerful in very different ways.
It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.