We may think that we know everything when it comes to our business, but we must remember to sit down and connect with those who are the ones out there every day directly selling and interacting with the public.
Sometimes we forget that there isn’t one way to approach sales with our customers. Because of our cultural differences, we must understand that one size doesn’t fit all, and that we must learn about our audience to most effectively reach them.
Size still matters, but in this case, it is with the size of mattresses. While some may hold true that “bigger is better,” this is not always the case.
The bedding industry is not the easiest one for the consumer to have a positive selling experience…but it can be. Making sure the RSA, the actual face of the organization, is properly trained in sales is vital for positive consumer experiences.
After attending this year’s ISPA conference in Florida, I noticed a shocking lack of participation among the industry. What can we accomplish in the future if we grow and cooperate as a bedding industry community?