Gone Fishing

Posted 7 CommentsPosted in advertising, creativity, e-commerce, Management, marketing, mattress industry, mattresses, Retail

Consider where the ad money is coming from in the mattress industry at the moment. No doubt, brick and mortar retailers are spending to bring people into their stores. Tempur-Pedic is banging their drum, although, considerably less than in previous years as I understand it. But outside of that, there is very little happening from the […]

The Advantage Of the Click Over the Brick

Posted 8 CommentsPosted in advertising, creativity, e-commerce, fun, furniture, Leadership, Management, marketing, mattresses, purpose, social media

Last week I talked about the advantages that the brick and mortar, (B&M) guys have over e-commerce companies selling sleep products primarily online. Today, I want to flip that over and share some thoughts on why the digital approach to this category is capturing most of the growth in the market. As a reminder to everyone, […]