Bold Predictions And My 2017 Challenge To You

Posted Leave a commentPosted in creativity, fun, furniture, Management, marketing, mattress industry, mattresses, Retail, Sleep

Mark Kinsley and I just recorded another podcast for sleep-geek.com that should publish in a few weeks, and in it we make some bold predictions for 2017. Making predictions is really pretty stupid when you think about it because there is very little upside to getting it right and when you get it wrong; well, your […]

The Law’s of Singularity and Unpredictability

Posted Leave a commentPosted in creativity, Leadership, Management, marketing, mattress industry, Uncategorized

The 16th law of the 22 Immutable Laws of Marketing says, “In each situation, only one move will produce substantial results.” I am going to disagree on this one but I understand where they are coming from. Skilled companies can work on different tactics to get them to the result they desire but they need to […]