If you have been reading this blog very long, you know that I am a big fan of creative and innovative solutions to complex problems. One of the most innovative companies in our industry is Ashley Furniture, and folks, they have done it again. They recently announced the launch of 50 sleep shops they are […]
The new music video we are producing is called “Get Hybrid” and our team just got back from production in Chicago. We are working with Second City Communications, the business arm of the famous improv comedy house. I feel lucky that I get to work on projects like this because I’m able to collaborate with some […]
When people think of buying mattresses, they are usually stressed and worried. How can we turn this worry into elation?
Flowers, cards, candy…a new mattress? A new mattress is the most intimate gift to give for Valentine’s Day, and not for the reason you expect.
Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz?