The new year is upon us, and we must be proactive in our own success. Tips for success include increases in ad spending, bigger connections to mobile and social, and a focus on product innovation.
As seen in the recent Benetton campaigns, it’s sometimes necessary to take risks in order to get your brand seen. Are you making an impact or are you just another brand in the sea?
It’s very easy to take what we have for granted. This November, Sleep Geek is celebrating Geeksgiving as a way to help those less fortunate who go without some of the things we use without even thinking on a daily basis.
With Steve Jobs’ passing, it is important that we reflect on the changes he made on his (and nearly every) industry. We need our own revolutionary thinkers to transform the bedding industry.
Are you reaching your highest altitude? What role is your attitude playing in your overall business success?