Personalization is a huge trend across all industries. The idea of bringing the extra element of choice to the consumer is paramount to keeping interest high. What else can we do to make buying an individual and personal experience?
After seeing Sealy’s “After Glow” Super Bowl commercial, it’s time to reflect on how “the sex factor” is used to push ads and how, in this case, they are successful.
After traveling to Las Vegas to attend this year’s Winter Market, I saw a lot of great new products and ideas. Here are several of the ones that stuck out most in my mind.
While people have always needed beds, the industry surrounding them has gone through quite a few changes since I started in the business. Take a look back to where we came from.
So my parents, being the generous people they are, decided to take the entire family to Disney World in Orlando, Florida. If you have never been, I highly recommend it if you want to feel like a child again. While I was there, I spent a lot of time with my jaw dropped open, just […]