Even though strategery isn’t a real word, the idea of concepting and planning is an incredibly important factor in a strong business strategy. Planning is necessary to evaluate the strengths, weaknesses and opportunities for your brand.
Are you in danger of becoming a zombie? By banding together to promote Better Sleep Month, we can all capitalize on a unique way to get people thinking about sleep.
We may think that we know everything when it comes to our business, but we must remember to sit down and connect with those who are the ones out there every day directly selling and interacting with the public.
After attending this year’s ISPA conference in Florida, I noticed a shocking lack of participation among the industry. What can we accomplish in the future if we grow and cooperate as a bedding industry community?
We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop?