Consumers are shopping for mattresses online more than ever because there are bullshit review sites that over-promise on sub-par products that ultimately fall short of expectations. Many of these online brands could care less about profitability which means they are playing a different game than most of us, resulting in a big increase in acquisition […]
Do you want to make the Christmas season a “mattress holiday”? Mark Kinsley and I brainstorm 10 ideas on how to connect Santa to great sleep which will produce great sales, so don’t miss this episode of the Dos Marcos Podcast. Speaking of Kinsley, he introduced me to a man named Roy H. Williams several […]
When I was 12 years old I would wake up on Sunday morning in Houston, Texas and watch professional wrestling. This was before the WWF, I’m talking about guys like Andre The Giant, The Von Erich dynasty and Dusty Rhodes. My brother and I would watch and then throw pillows on the ground and practice […]
Is your store a brand or do you carry “RELEVANT” brands in your store? We have a good discussion in this episode of the Dos Marcos Podcast about these questions and much, much more. How do you know if you even have a brand? Listen to find out! My daughter Gabby is 17 and my […]
Maybe great products can’t solve ALL of your problems but man O man, they can get close. Consider some of the opportunities facing retailers today and how a strong merchandising strategy can make life so much better. (It’s market time so there is a little selling at the end. 🙂 Thought you should know.) Differentiate […]