What’s Your WOW Factor?

Posted 4 CommentsPosted in advertising, creativity, e-commerce, experience, marketing, mattresses, product, purpose, Retail

Consumers are shopping for mattresses online more than ever because there are bullshit review sites that over-promise on sub-par products that ultimately fall short of expectations. Many of these online brands could care less about profitability which means they are playing a different game than most of us, resulting in a big increase in acquisition […]

The Way Things Are

Posted Leave a commentPosted in advertising, creativity, e-commerce, Leadership, Management, marketing, mattress industry, Retail, service

Do you want to make the Christmas season a “mattress holiday”? Mark Kinsley and I brainstorm 10 ideas on how to connect Santa to great sleep which will produce great sales, so don’t miss this episode of the Dos Marcos Podcast. Speaking of Kinsley, he introduced me to a man named Roy H. Williams several […]

How Do You Define Failure?

Posted 4 CommentsPosted in e-commerce, experience, faith, Leadership, marketing, mattress industry, product development, Retail

Before I get started on this week’s blog I want to direct you to this podcast featuring Rick Anderson, the President of Tempur Sealy International. We talk about the reunion with Mattress Firm, MAP pricing, the value of the Tempur-Pedic brand, and Ricks’ very cool Caddy Shack golf bag so check it out. Q1 of […]

The Single Biggest Advantage For Brick and Mortar Mattress Stores

Posted Leave a commentPosted in advertising, creativity, culture, e-commerce, experience, marketing, mattress industry, mattresses, Retail, service, strategy

Before I get started I wanted to give you a heads up on the Dos Marcos Podcast this week on mattress tariffs. What impact will this have on your business? Listen is as we talk through the good and bad. What is the single largest obstacle for most people when buying a bed online? Not […]