Why Brick and Mortar SHOULD Have The Advantage

Posted 4 CommentsPosted in advertising, creativity, e-commerce, experience, fun, Leadership, Management, marketing, mattresses, purpose, Retail, service, Sleep

First I want to start off by addressing some of the conversations I’ve had with people about my blog from last week, “Is Serta/Simmons In A Death Spiral?”  If you thought there was a sharper edge to my comments than what you normally read from me it’s because there was. My post was written after […]

BrandSource Is On The Move

Posted Leave a commentPosted in creativity, e-commerce, experience, furniture, Leadership, Management, marketing, mattresses, Retail

This last weekend I had the honor of speaking at the “Better Together Summit”, a national meeting put on by the buying group BrandSource. These guys bring in thousands of people representing over 4,500 stores across the United States and they were fired up. Brand Source CEO, Jim Ristow took the stage in the first […]

Wanting It To Be True Won’t Make It True

Posted 4 CommentsPosted in advertising, creativity, e-commerce, experience, furniture, Leadership, marketing, mattresses, product

I haven’t seen the numbers for 2018 but I’m guessing that the e-commerce/direct to consumer channel has yet again captured the majority of the industry growth. This is where most of the advertising dollars are being spent and no doubt where the excitement and momentum is at the moment. So what role are you playing […]

Gone Fishing

Posted 7 CommentsPosted in advertising, creativity, e-commerce, Management, marketing, mattress industry, mattresses, Retail

Consider where the ad money is coming from in the mattress industry at the moment. No doubt, brick and mortar retailers are spending to bring people into their stores. Tempur-Pedic is banging their drum, although, considerably less than in previous years as I understand it. But outside of that, there is very little happening from the […]